Top 10 cosmetics brands for Genz in India - 2023

Top 10 cosmetics brands for Genz in India - 2023

Cosmetics are becoming a necessity rather than a want. It is now a crucial component of style and self-expression. With the many different types of cosmetic products available, one may conceal any faults. A variety of skincare products can also be used to improve one's natural beauty.

The Growth of the Cosmetic Industry in India For  Gen Z A new report by Gen Z Planet shows that Gen Z desires beauty that is more authentic, inclusive, personalized, purposeful, affordable, and experiential.

For practically any issue relating to appearances, a cosmetics product exists. There are fast sheet masks for the radiance if your skin appears drab. You appear pale, and there are tints and flush. Mists, perfumes, and other options are available if you're bothered by body odor. Concealer comes to the rescue if a pimple appears just before an event.

1. Mamaearth

One of the cosmetic companies in India that have gained popularity for its line of natural and toxic-free products is Mamaearth. Mamaearth provides a wide range of cosmetics, skincare, haircare, and infant care items at reasonable pricing. The Onion Hair Care kit from the business, which includes oil, shampoo, serum, and lotion, is among its most well-liked products.

2. Maybelline

In 1915, Maybelline was born in New York. In 1998, it launched its venture in India. The brand's exclusivity at affordable costs is what has contributed to its tremendous popularity in India. For Indian consumers, Maybelline cosmetics and beauty items are the standard. The brand's best items include color palettes, foundations, lipsticks, and eye makeup. Customers can get a variety of cosmetics techniques and advice on the website.

3. L'Oreal

In India, L'Oreal is a well-known cosmetics company with headquarters in New Delhi. It was founded in 1995. It has grown to be one of India's most well-known cosmetics companies and is renowned for its cutting-edge approach to skincare and beauty. The company's wide variety of items makes it simple for clients to discover something that suits their demands and their budgets, and it has allowed the company to expand quickly.

4. Biotique

An organic cosmetics company in India is called Biotique. Their products contain no preservatives and are manufactured from natural materials. It is a distinctive brand that combines biotechnology and Ayurveda. The company has a wide selection of organic skin and hair care products. Facewash, scrubs, hair oil, shampoo, and soaps from this company are very well-liked. Additionally, a line of organic cosmetics has been introduced.

5. Colorbar

Everything you need to look your best is available at Colorbar.  The company is dedicated to providing cruelty-free cosmetics, and PETA has certified it, demonstrating its dedication to animal welfare. Colorbar attracts a wide range of clients, including millennials, Gen-Z, and even baby boomers, with its youthful, quirky, and inclusive ethos. Jacqueline Fernandez, Colorbar's brand ambassador, represents the company on a global level.

6. Sugar

To the list of the most popular cosmetic brands in India, we can now also include the brand Sugar. Vineeta Singh and Kaushik Mukherjee launched it in 2015. It is an Indian-born brand that has established a solid market position globally. Sugar Cosmetics offers millennial-friendly cosmetics and skincare that are best suited for Indian skin tones. They offer products that are free of animal testing. Sugar uses an online store, mobile apps, and physical stores to market its goods.

7. MyGlamm

MyGlamm has traveled a winding but fruitful route from the beginning as an at-home beauty salon in 2015 to becoming revolutionised as an online cosmetic beauty firm in India in 2017. Both cosmetics and personal care items are available from MyGlamm. The items can include everything from skincare to bath and beauty supplies.

8. Lotus Herbals

One of the top cosmetic companies in India, Lotus Herbals, was established in 1993 with the goal of giving everyone, regardless of sage, or ethnicity, access to something better, more natural, environmentally friendly, and sustainable. They provide a vast variety of skin, hair, and makeup products by combining science, technology, and the knowledge of the Vedas. More than 150,000 reputable retail locations, including 35 exclusive brand stores, and more than 1,200 distributors provide these goods to 700 cities and towns in India, where they are offered in more than 16 nations.

9. MAC Selena

In India, MAC debuted its "MAC Selena" line in September 2012. Finding the ideal skincare products is made simple for ladies of diverse interests and preferences thanks to their innovative catalog design and strong customer focus. The high quality of the brand's products, which are linked with glamour and are a favourite among people of all ages, might be blamed for its success.

10. Body Shop

One of the most well-known cosmetic companies in India is Body Shop, which is recognized for its vegan and cruelty-free cosmetics. Their product line meets a variety of purposes, and their premium selection is well-liked for both buying for oneself and giving as gifts. The 1987-launched Community commerce program encourages fair commerce by obtaining raw materials and traditional skills from regional communities throughout the world.


1. Is the company Sugar Cosmetics Indian?

Yes, Mumbai, Maharashtra-based Sugar Cosmetics is a cosmetics company with its headquarters in India.

2. Which beauty brand is the most popular?

The largest names in beauty include L’Oréal, Estee Lauder, Urban Decay, Mac, and others.

3. Who founded the cosmetics industry?

The originator of cosmetics is credited to Maksymilian Faktorowicz.